When it comes to the world of consumer drones and aerial imaging technology today, one name stands out — Autel Robotics.
Autel has made a name for itself with its sophisticated flight systems, pro-level cameras, and approachable designs, so it has some grounding in this cutthroat drone arena.
What Country is Autel Robotics From?
Let’s explore a little bit about Autel Robotics’ history, where its products are created and built, and why this is important for drone enthusiasts across the globe.
Autel Robotics is a company held by Chinese. It was established in 2014 and is a subsidiary company of Autel Intelligent Technology, which is also headquartered in the city of Shenzhen, China, a city that’s become one of the world’s largest places of electronics and tech innovation.
From the get-go, Autel has put itself forward as a serious player in the drone market—specifically, a competitor to industry bigwig DJI, which is also a Chinese company.
But despite geographic roots in common, Autel has been diligent in distinguishing itself through innovation, competitive pricing, and customer support.
Headquarters and Global Operations
Even though it is a Shenzhen-based company, Autel Robotics has spread throughout the world. The company is heavily in the United States. It is based north of Seattle, in Bothell, Washington, in North America.
But this is not a presence that is just for show — it also represents a strategic investment for sales, customer service, and technical support to cover users in North America.
Autel has done a good job of trying to localize their outreach and services to a growing trend in the markets (at least the US), where drones are going increasingly mainstream, with applications in filmmaking, agriculture, real estate, and now search-and-rescue, to name a few.
The Importance of Autel’s Country of Origin
It’s also important to understand where Autel Robotics is located for a number of reasons, not the least of which is information that would be pertinent to potential consumers and companies with certain regulatory, privacy, or performance concerns.
Trust and Regulations
Certain industries, particularly the government and security sectors, have to take into account data security and national compliance when purchasing drones.
The United States has faced continuing scrutiny over Chinese made drones and technology. However, Autel Robotics has been working to gain certifications and be compliant to address this and make its drones more adoptable for enterprise and government buyers.
Manufacturing Expertise
China is famous for being one the most efficient when it comes to manufacturing and supply chain – particularly in electronics and robotics. Autel Robotics is at the source of that infrastructure, which is why they are able to quickly innovate, iterate, and bring products of the highest quality with reasonable pricing.
Customer Support and Localization
Autel’s decision to establish offices in the U.S. is an affirmation of its dedication to world wide customer service. Even as a hobbyist or commercial drone business owner, having local support and faster shipping times is a huge advantage buyers from around the world enjoy.
Popular Products from Autel Robotics
Known for its EVO series, Autel has:
• EVO Nano and Nano+ – The lightest beginner and travel drone
• EVO Lite and Lite+ – Bursting at the seams with premium imaging to fulfill the needs of serious content creators
• EVO II Pro and Dual – The world’s most powerful folding aerial thermal imaging drone EVER — for aerial cinematography and applications that require accurate thermal imaging
They have been well-praised for their camera quality, flight stability, and overall value; they are one of the only serious competitors to DJI right now.
Bottom Line
Autel Robotics is Chinese, but it outreaches the whole world. With a reputation for innovation, competitive products, and an unwavering fidelity to the voice of the customer, Autel is showing that it’s not where a company comes from that counts — it’s where a company is going.
Autel Robotics is still a name to watch in the U.S., then — and for drone enthusiasts who want to see some of the cutting-edge tech, robust online support, and alternatives to the usual suspects, regardless of where they were based, the company is at least a bit of a cause célèbre.